For every $1 that you spend on branding your business emails you are sure to get 38X more in profits. This is what the latest research by the National Client Email Report 2015 found out. What this means is emails are indeed an integral part of our daily lives. This is also the same for businesses that intend to use emails as a marketing strategy.

But why actually should there be the email craze in this time of the century?

Unlike the new marketing techniques, emails have stood the test of time. They have been used by many businesses and in fact, a number of people for their business and they still attest to how effective emails are.

Emails are Quite Engaging

If you use pardot email templates you will realize how engaging emails can actually become. When branded, emails will easily focus on what you want it to achieve and will work pretty cool for most of the intimate marketing tools that we have today. It is better off than the social media as it is more professional and comes with a higher degree of seriousness as opposed to the social media.

Emails are Easy to Track

If you didn’t know it, you will be surprised to realize that emails offer users a set of Return on Investments (ROI) measuring metrics. These metrics have been used for so many years and have been at the front in maintaining the relevancy of emails. You can easily focus on keeping tabs on the following:

  • Complaints
  • Unsubscribers
  • Growth rate,
  • Click rate
  • Open rates
  • Dormancy

Emails Have Longer Lifespans

If you are using social media, for instance, you will realize that virtually everything that is posted is either lost in a few minutes or gets really tough to track 2 days later. This is contrary to the use of emails. Emails, on the other hand, are easy to work with as you can keep them around for longer. You can also record the time that they were received and basically refer to it hassle free when need be.

Pardot email templates, for instance, are branded in such a way that they make this very easy and quite practical.

Email Has a Wider Reach

Social Media Platforms have their feeds archived in less than three hours. This means they deny many people the opportunity to get the information that they need. On the other hand, emails have been found to serve over 3 billion people across the globe of which 95% of all these emails belong to consumers with over 91% checking their accounts regularly.

Emails are Easy to Integrate

It is true that emails will target a specific group of consumers making it easy for them to penetrate directly. Nonetheless, emails also have a great integration style with a social media platform. This is good for business and makes emails much more flexible.

Emails have a higher potential as compared to other forms of platforms. They are more direct and have the opportunity to profit from any business that uses them well. Good emails such as pardot email templates can also use them as a marketing too.